Tommy's Drop Shop Spotlights European Creatives For First Spree of Collaborations

As the bar of customer expectations around fashion collabs continues to rise, labels are exploring innovative ways of partnering with creatives to create fresh products and new interpretations of their brands. Tommy's Drop Shop, from Tommy Hilfiger, is a perfect example of this approach. The American brand has just unveiled a series of three upcoming collabs with independent designers and creatives from the UK and Germany. Featuring deconstructions of the iconic Tommy Hilfiger logo and design pi...